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| Open 7 Days A Week 201.791.6414 |
The creators of Keratin Complex Smoothing Therapy have launched
a new express version that is cheaper, faster, and requires much
less "downtime" than the original that leaves hair frizz-free for up
to six weeks.
The service can be performed in just 1 hour instead of 3 hours, and
you can shower just 8 hours post-treatment instead of 3 days you
have to hold out for the original Keratin Treatment.
And the best part: the Express Blow Out just starts at $150,
depending on the length and texture of your hair.
Says vice president of marketing, Lindsey Soloman.
"We understand that in this economy, not everyone can spend
$350 on their hair. We don't want them going down the street and
getting some cheap one percent keratin knock-off. This quicker,
shorter solution allows us to offer the same results for a lower
price point," said Soloman at the New York launch event at Sahag
Workshop salon.
Like the original, the express version can be used on any hair type
-- including strands that have been permed, color-treated and
Japanese-straightened.
And according to Soloman, busy moms make up a large percentage
of customers.
"It's great for moms who need to be in and out of the bathroom in
seven minutes and who do their mascara in the car or on the train.
They can also enjoy activities with their kids like going in the pool,
without worrying about what their hair is going to look like," said
Soloman.
Make your appointment now at Ciro's!
Call Us Today! 201-791-6414
a new express version that is cheaper, faster, and requires much
less "downtime" than the original that leaves hair frizz-free for up
to six weeks.
The service can be performed in just 1 hour instead of 3 hours, and
you can shower just 8 hours post-treatment instead of 3 days you
have to hold out for the original Keratin Treatment.
And the best part: the Express Blow Out just starts at $150,
depending on the length and texture of your hair.
Says vice president of marketing, Lindsey Soloman.
"We understand that in this economy, not everyone can spend
$350 on their hair. We don't want them going down the street and
getting some cheap one percent keratin knock-off. This quicker,
shorter solution allows us to offer the same results for a lower
price point," said Soloman at the New York launch event at Sahag
Workshop salon.
Like the original, the express version can be used on any hair type
-- including strands that have been permed, color-treated and
Japanese-straightened.
And according to Soloman, busy moms make up a large percentage
of customers.
"It's great for moms who need to be in and out of the bathroom in
seven minutes and who do their mascara in the car or on the train.
They can also enjoy activities with their kids like going in the pool,
without worrying about what their hair is going to look like," said
Soloman.
Make your appointment now at Ciro's!
Call Us Today! 201-791-6414
