Pura Luxe Non-Toxic
Formaldehyde, aldehyde & keratin free. No fumes, no toxins.
For frizz free, versatile hair
*varies based on stylist and level
Whether your hair is wavy, curly or kinky
PURA LUXE PROTEIN SMOOTHING TREATMENT
is all you need for straight, smooth, silky hair.
PURA LUXE formulations are made with natural proteins and aromatic essential Oils. The protein penetrates through to the hair's cortex while the essential fatty oils wrap and protect the hair from any damaging day-to-day elements that our hair endures.
PURA LUXE's proprietary revolutionary breakthrough formulations contain six types of amino acids. The amino acids penetrate the hair strands and straighten it by transforming the internal textural memory of the hair fiber.
PURA LUXE is made at a state of the art facility in Los Angeles, CA.
Q: What kind of results can I expect from my PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: PURA LUXE PROTEIN SMOOTHING TREATMENT is a natural, formaldehyde and sulfate free formulation, that will reduce/eliminate frizz, and/or deliver straighter, smoother, stronger, shinier worry free hair.
Q: Will the PURA LUXE PROTEIN SMOOTHING TREATMENT straighten curly hair?
A: YES, our Protein treatment will straighten wavy, curly and kinky hair, remove the frizz and leave the hair smooth, soft and shiny.
Q: Is the PURA LUXE PROTEIN SMOOTHING TREATMENT recommended for African-American hair?
A: YES, our Protein treatment is formulated for ALL TYPES OF HAIR including African-American and other Ethnic Hair Types.
Q: Can the PURA LUXE PROTEIN SMOOTHING TREATMENT be custom formulated for each client?
A: Yes, One of the great benefits of this Non Toxic System is that it can be customized. You can do one type treatment on a portion of the head and then do another type on the damaged ends, for example to create a completely customized formula and result.
Q: Can I do the PURA LUXE PROTEIN SMOOTHING TREATMENT if I have natural hair? (Virgin, no color or gray)
A: YES, you can do our treatment.
Q: When is the best time to color my hair, before or after the PURA LUXE PROTEIN SMOOTHING TREATMENT
A: It is recommend to color and/or highlight hair ANY time after the Pura Luxe treatment.
Q: Can I color hair directly after a PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: Yes, you are able to color hair directly after a treatment.
Q: Can I highlight my hair directly after a PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: Yes, you are able to highlight your hair directly after a treatment.
Q: Can I do the PURA LUXE PROTEIN SMOOTHING TREATMENT if I have highlights or bleached hair?
Q: Will the color or highlights damage the PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: Color or highlights will not affect the treatment.
Q: Can I do the PURA LUXE PROTEIN SMOOTHING TREATMENT if my hair has been previously chemically straightened (Japenese, Brazilian, Keratin)?
A: YES, The PURA LUXE PROTEIN SMOOTHING TREATMENT can be applied to hair that has been previously straightened. It will bond to the hair, making it stronger & smooth.
Q: Will my hiar shed/breakafter the PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: NO! The treatment will not cause breakage to the hair. Long term use of Pura Luxe Amino Acid Protein treatment actually makes the hair feel better, softer, and shinier.
Q: If I go in the pool/beacj will it damage the PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: NO! Chlorine and salt will not damage the quality of the PURA LUXE PROTEIN SMOOTHING TREATMENT.
Q: How long will it take to do a PURA LUXE PROTEIN SMOOTHING TREATMENT?
A: Applying the PURA LUXE PROTEIN SMOOTHING TREATMENT can take our CERTIFIED PURA LUXE STYLIST anywhere from from 3-4 hours depending on your hair length, hair density/texture and treatment option.
Q: How long does the PURA LUXE PROTEIN SMOOTHING TREATMENT LAST?
A: The results typically last up to 6 months. Everyones hair is different, some hair is more resistant then others. In between treatments, you may also come in for a root touch up in order to treat the new growth only. You would only apply Pura Luxe to the new growth/roots. You do not need to worry about damage from overlapping, there is no danger.
Q: Do I need a special after care shampoo?
A: We recommend using a sulfate free shampoo. However, to maintain maximum results, we recommend clients use a nourishing and hydrating hair mask once a week and a light hair serum after using any heating tools, especially if you have processed hair.
Q: Can I do a PURA LUXE PROTEIN SMOOTHING TREATMENT on hair that has hair extensions in it?
A: Pura Luxe will only improve the condition of the hair extensions and can be done on sewn in wefts, but we do not encourage doing it on bonded or tape in type extensions since the oils in the treatment may break down the glue bond.
Q: How much does the PURA LUXE PROTEIN SMOOTHING TREATMENT cost?
A: The cost is comparable to other straightening treatments and depends on your hair length, type, texture and damage. We recommend you contact our Certified Stylists for a consultation.
Q: How do i know if I am getting the real PURA LUXE SMOOTHING TREATMENT?
A: First of all, our system can only be applied by a CERTIFIED PURA LUXE STYLIST/SALON listed on the company's website, otherwise know that our treatment is rinsed 100% out of the hair prior to flat ironing, whereas most other treatments require their formulations to stay on the hair during this process.